Michael Siminic, MBA
Founding Partner

I have over 20 years of experience in the financial services industry, serving mid-market commercial businesses, entrepreneurs, and professionals as an innovative and trusted leader within the Commercial Banking division of 2 major Canadian banks. I have helped countless high net worth entrepreneurs and professionals achieve their business’ financial objectives by gaining a deep understanding of their needs and creating a bespoke solution to address their specific requirements.

I was introduced to a career in Life Insurance in 2021 where it quickly became evident that my experience in Commercial Banking would set me apart in the industry. It has given me a unique perspective and a powerful network of partners to draw on for the benefit of my clients. My mission became sharing the secrets to creating and preserving wealth with those who didn’t think they were wealthy enough to access them or didn’t even know they existed.

Then in 2023 my mission expanded as I partnered in a journey to establish a new firm. As a founding partner of Cardinal Life Inc., I have dedicated my practice to helping high net worth families, business owners, and professionals save tax and maximize wealth. I specialize in using advanced Life Insurance and Life Insurance Finance strategies to create tax-optimized solutions that protect your family and maximize your estate, all while maintaining the liquidity you need to continue to build wealth and enjoy life.

What you can expect from me is a high level of professionalism, integrity, and innovation, complimented by a strong commitment to your long-term satisfaction. My aim is to create a longstanding relationship; not just complete a transaction. I am dedicated to making complex financial strategies understandable and tailoring a solution to achieve your unique goals. I am passionate about what I do and take immense pleasure in sharing my knowledge to help my clients build and protect their legacy.

I have an MBA in Finance from the Odette School of Business and live in Toronto with my family. We love spending time at our cottage in the Haliburton Highlands where we enjoy winters on the ski slopes and summers on the lake. I am a huge powersports enthusiast who tries to get out on the trails whenever time permits, regardless of the season! But there are few things I enjoy more than pairing a beautiful wine with a delicious meal and sharing it with friends and family.