Privacy Policy

Cardinal Life – Privacy Policy
Effective Date: January 1, 2025

Cardinal Life (“we”, “us”, “our”) is committed to protecting the privacy of our clients and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you interact with us or visit cardinallife.ca.
By contacting us, becoming a client, or using our services, you consent to the practices described in this policy.

1. Information We Collect

Because we do not currently use online forms or tracking technologies on our website, we collect personal information only when you contact us directly.

We may collect:

  • Name

  • Email address

  • Phone number

  • Any information you voluntarily share during phone calls or emails

  • Financial or personal details required for financial planning services (collected only once you choose to engage with us)

We do not use cookies, website analytics tools, or third-party trackers at this time.

2. How We Use Your Information

We use your personal information to:

  • Respond to inquiries and provide requested information

  • Deliver financial planning advice and related services

  • Verify your identity as required by regulators or service providers

  • Communicate with you about your financial planning needs

  • Meet legal, regulatory, or compliance obligations under PIPEDA and Ontario requirements

We do not sell or share personal information for marketing purposes.

3. Consent

We collect, use, and disclose personal information with your knowledge and consent. Consent may be provided verbally, in writing, or implicitly (for example, when you email us requesting information).

You may withdraw your consent at any time, subject to legal and contractual limitations.

4. How We Share Personal Information

We may share personal information only:

  • With financial service providers, insurers, or partners necessary to deliver your requested services

  • With service providers (such as IT or secure cloud storage providers) who support our operations

  • When required by law, regulation, or court order

  • With your express consent

We ensure that any service provider entrusted with personal information maintains strong security safeguards consistent with Canadian privacy requirements.

We do not disclose personal information to third parties for advertising or unrelated purposes.

5. Safeguards and Security Measures

Cardinal Life uses appropriate technological, organizational, and physical measures to protect personal information from unauthorized access, misuse, loss, or disclosure.

Our safeguards include:

  • Secure email practices (password-protected or encrypted attachments when needed)

  • Password-protected and encrypted devices

  • Locked physical storage for paper files

  • Restricting access on a “need-to-know” basis

  • Anti-virus and firewall protections

  • Policies for secure destruction of records

Although no method of transmission or storage is 100% secure, we follow industry best practices to safeguard your information.

6. Retention of Personal Information

We retain personal information only as long as necessary to:

  • Fulfill the purposes for which it was collected

  • Meet legal, regulatory, and professional obligations

  • Maintain accurate financial planning records

When information is no longer required, it is securely destroyed or anonymized.

7. Access to Your Personal Information

You have the right to request:

  • Access to personal information we hold about you

  • Correction of inaccurate or incomplete information

  • Information about our privacy practices

To request access, please contact our Compliance Officer. We will respond within 30 days, as required by PIPEDA.

8. Privacy Breach Response

If a privacy incident occurs, we will:

  • Contain and assess the situation

  • Determine whether the incident poses a Real Risk of Significant Harm (RROSH)

  • Notify you promptly if your information is impacted

  • Report to the Office of the Privacy Commissioner of Canada (OPC), when required

  • Implement steps to prevent future incidents

9. Links to External Websites

Cardinallife.ca may contain links to third-party websites. We are not responsible for the privacy practices of those external sites.

10. Contact Information

Compliance Officer:
Michael Siminic
Cardinal Life
Email: Michael.Siminic@CardinalLife.ca
Phone: 416-568-4250

If you have questions, concerns, or wish to exercise your privacy rights, please contact us using the information above.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The “Effective Date” at the top of this page indicates when the most recent version came into effect.